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mission and values

Our Values: Authentic, Passionate, Innovative, Competitive

The TaylorMade Golf Company’s mission is to lead the global golf industry in sales and profitability by developing and marketing the world’s finest golf equipment, footwear and apparel.

The company consists of four brands: TaylorMade (clubs, balls and accessories), adidas Golf (athletically oriented footwear and apparel), Ashworth (lifestyle-oriented footwear and apparel) and Adams Golf (clubs and accessories).

Our success lies in our talent for developing innovative, technologically advanced products and bringing them to market as quickly and efficiently as possible, which requires a relentless dedication to acting with intelligence, intensity and agility at all times.

TaylorMade Golf

When TaylorMade introduced the modern metalwood in 1979, a single driver, the game was forever changed. Compared to wooden woods, the new TaylorMade metalwood was dramatically longer, straighter and easier to hit. Since then, TaylorMade has combined a deep love for the game with a passion for creating technologically advanced metalwoods, irons, wedges, putters and balls that perform better and make the game more satisfying to play for golfers of every age and ability. TaylorMade takes special pride in its status as the number-one driver and fairway wood brand on the world’s major professional tours, and in being far and away the top-selling metalwood and iron brand in the United States.

adidas Golf

adidas Golf is dedicated to developing fashion-forward, technology-infused footwear and apparel that improves the athlete’s ability to swing with greater freedom, speed, power and efficiency. Worn widely by tour professionals and recreational golfers alike, adidas Golf is one of the most immediately identifiable brands in the game by virtue of the world-renowned 3-Stripes logo positioned prominently on nearly every product.


Ashworth is an authentic golf apparel and footwear brand focused on combining clean, traditional styling with breathable, comfortable, performance-enhancing materials. Founded in 1987 and worn by more than 30 tour professionals, Ashworth is one of golf’s best-loved brands.

Adams Golf

Acquired by the TaylorMade Golf Company in 2012, Adams’ strength lies in developing technology-infused metalwoods and irons. A U.S.-centric brand, plans are being developed increase Adams’ global reach.