At Reebok, we have one goal. To enable people to be fit—for life. It's that simple.
We want to break down the barriers to getting fit and bring the fun back to fitness. We believe that fitness is something people should enjoy doing—not a chore. Seem like a lofty goal? Maybe. But we believe it's one worth pursuing.
Reebok has always been a fitness brand and today we are leading a new fitness revolution. Through our groundbreaking partnership with CrossFit, our collaboration with Cirque Du Soleil to create JUKARI, our unmatched footwear, apparel and equipment, and employees who not only talk the talk, but walk the walk, Reebok is uniquely positioned to provide the tools people need to be fit for life. Reebok is THE fitness brand.
At Reebok, our employees embrace this mission and are encouraged to reach for their fitness goals—as well as their career and personal objectives. It's part of the fabric of who we are and what we stand for.
Reebok-CCM Hockey, a subsidiary of the adidas Group, is headquartered in Montreal. With operations in Canada, the United States, and Europe, we are one of the top designers, manufacturers, and marketers of hockey equipment and related apparel under two of the most recognized hockey brand names: Reebok Hockey and CCM Hockey.