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PR Trainee Program


Are you currently in the home stretch of your academic career and ready for the next challenge? Do you have a passion for sports and want to build your career in a global company? Is your number one goal to work in PR in the adidas Group? Welcome to the PR trainee program! We offer a 15-month program in the following areas:

  • PR adidas
  • PR Reebok
  • Internal communication
  • Corporate communication

During the trainee program, you'll get to know two of the above-mentioned communication sections for seven months apiece. We also offer you a four-week-long placement abroad, numerous internal training courses, and work placements (for 1 to 7 days) at well-known editorial offices.

The PR Trainee program at a glance:

PR TRainee program at a glance

The program also provides you with the opportunity to acquire detailed specialist knowledge and consolidate and expand your knowledge and skill set in the area of PR. Our top priority is to provide comprehensive mentoring and foster trainee development, so you'll be supported by a mentor, the line manager for your section, and the HR department.


We are looking for highly motivated applicants with international experience who share our passion for sport and the sporting goods industry. Team players whose personality and individual performance shine through, who are always ready to try something new, and who are comfortable working independently. To succeed here, you should also have:

  • A Bachelor's or Master's degree in communications, media, or other relevant subject
  • Experience working abroad for a minimum of six months
  • Relevant practical experience from various work placements (with companies, editorial offices, agencies)
  • Excellent verbal and written communication skills in English and German
  • Open-minded and flexible personality
  • True affinity and passion for sport and interest in the sporting goods industry


To get started, you'll need to complete the following:

  1. Online application
  2. Interview

In your application please enclose your:

  • Cover letter
  • CV
  • Record of achievement from study program
  • Any reports from previous employment

Then simply click here and use the search feature to find a position that fits you. We look forward to receiving your application and wish you the best of luck.


In which areas is the PR Trainee Program offered?

We offer the PR Trainee Program in the following areas:

  • PR adidas
  • PR Reebok
  • Internal Communications
  • Corporate Communications

Where does the PR Trainee Program take place?

The home base for the PR Trainee Program is the company headquarters of adidas AG in Herzogenaurach.

How long does the PR Trainee Program last?

The PR Trainee Program lasts 15 months. During the 15 months, you get to know two communication departments of the adidas Group for seven months each.

What are the requirements?

With our applicants, we generally always look at the whole package: as well as a degree in communications/media science or journalism, candidates should be able to demonstrate involvement in extracurricular activities and have a very good knowledge of English and German as well as intercultural competence. In addition, a passion for sport is an important requirement at adidas AG.

How important is my grade average?

Grades alone are not the decisive criterion in the taking on of university graduates. The overall profile is important to us; we want to learn what have you done apart from your studies (e.g., work placements, part-time jobs, social engagement, membership in associations, etc.).

How is the PR Trainee Program paid?

Pay for the RP Trainee Program is at the standard market rate.

What are the standard working hours (hours per week)?

The working hours are eight hours per day, 40 hours per week.

How much holiday will I have?

Your holiday entitlement is 28 days per year.

Will I have a mentor?

Each of our PR Trainees has a mentor during their time on the Trainee Program. Trainees are actively involved in the process of selecting a mentor.

Is it possible to go abroad during the Trainee Program?

It is possible to spend four weeks abroad at one of our companies outside Germany.

Do I have a fixed-term or a permanent contract?

The contract for the PR Trainee Program is for a fixed term of 15 months.

Is there a guarantee of a job at the end?

We do not give a guarantee of a job. However, it is our aim to take on all PR trainees at the end, providing they have performed well during the Trainee Program.

Is it necessary to have done an internship at the adidas Group?

No, it is not necessary to have done an internship at the adidas Group to apply for the Trainee Program. However, it is of course not a disadvantage if you are already familiar with the company.

Are there opportunities for further training during the Trainee Program?

We offer numerous further training opportunities during the PR Trainee Program, such as the PR Academy (workshops and training courses on various subjects), editorial internships, and other internal training initiatives.

Your application

How and where can I apply?

Places on the PR Trainee Program are advertised on the adidas Group website as required. We only accept applications made online via the careers portal [link to Job Search].

What should my application include?

Your application consists of a cover letter/personal statement, your CV, and references.

How will I know whether I have successfully submitted my application?

You will automatically receive an acknowledgement of receipt confirming that you have submitted your application successfully.

The application process

How does the application process for the PR Trainee Program work?

The application process for the PR Trainee Program consists of two stages:

  1. Online application
  2. Interview

What language is the interview conducted in?

The interview is conducted partially in English and partially in German.

When will I receive a reply about the interview?

You will hear from us as soon as we have interviewed all potential candidates for this position, usually within one to two weeks after the interview.

If I am not successful, will I receive feedback?

You will receive a reply from us whatever the outcome. Please understand that we are unable to provide individual feedback.

Are the expenses of travelling to the interview and overnight accommodation reimbursed?

The costs incurred are met by the adidas Group.

What is the dress code?

We do not specify any particular dress code. It is important to us that you feel comfortable!

How should I prepare?

Before the recruitment day, you should find out about the adidas Group and you should be able to convince us that you are the right candidate for the PR Trainee Program at the adidas Group.

How can I contact you if I have any questions that are not answered here?

Via e-mail at: