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Duale Hochschule Baden-Wuerttemberg (Germany only)


Are you currently in the home stretch of completing your certificate, qualifying for entrance to university/college, and would like to get some practical experience once you are finished? A Dual Study Program through the adidas Group in cooperation with the Duale Hochschule Baden-Wuerttemberg (Baden-Wuerttemberg Cooperative State University) offers you the opportunity to combine theory with practical experience, with the goal of gaining a Bachelor's degree within just three years.

Simply choose one of our study programs:

  • Bachelor of Arts in Management in Commerce
  • Bachelor of Arts in Financial Services
  • Bachelor of Arts in Taxes and Auditing
  • Bachelor of Science in Business Information Systems

The Dual Study Program at a glance:

Theoretical phases

The Dual Study Program starts in September with a month-long orientation period at the adidas Group headquarters in Herzogenaurach, Germany. Here, we will help you get familiar with our corporate culture and provide you with in-house training to help you get off to a successful start.

At the beginning of October, the first three-month theoretical component of the course kicks off at DHBW.

  • Bachelor of Arts in Management in Commerce
  • Bachelor of Arts in Financial Services
  • Bachelor of Arts in Taxes and Auditing
  • Bachelor of Science in Business Information Systems

In January, we will welcome you back to Herzogenaurach for the first three-month practical rotation. From this point, your rotation will alternate between theory and practice at approximately three-month intervals. Here is what you should know:

  • In accordance with your degree program, each practical rotation will take you to a different relevant department. This allows you to adapt what you learned in theory and put it into practice. What's more, you can gain cross-functional experience too.
  • We also offer you the opportunity to complete one rotation at an adidas location in Europe.
  • Possible placements for the practical rotation of the respective programs of study include:

BA in Management in Commerce

  • Sales (Retail, eCom, Merchandising)
  • Marketing
  • Finance
  • Human resources
  • adidas Store

BS in Business Information Systems

  • Development and application of IT systems for business
  • Software system modelling
  • Implementation and testing of software systems
  • IT Competence Center for sales, marketing, etc.

BA in Financial Services

  • Insurance department
  • Corporate Finance and Accounting
  • Controlling
  • Taxes and Auditing
  • Marketing and Sales

BA in Taxes and Auditing

  • Finance and Controlling
  • Taxes and Auditing
  • Legal department
  • Internal Audit
  • Marketing and Sales

Get on track for a successful career with the adidas Group's innovative Dual Study Program. You'll be well on your way to joining us in making the world a better place.


We are looking for original thinkers who share our passion for sport and the sporting goods industry and who would relish working in an international environment. Team players who make an impression through their individual performance, who are always ready to create something new, and who work well independently. To succeed here, you should also have:

  • A good certificate, qualifying for entrance to university/college
  • Fluent German language skills
  • Very good English language skills
  • Analytical and logical skills
  • An interest in sport, fashion, and lifestyle
  • A customer-oriented focus

Further individual requirements for the various training routes can be found directly in the respective job advertisement.


To get started, you'll need to complete the following:

  1. Online application
  2. Telephone/Video interview
  3. Selection day

Applications can be made in English or German. In your application please enclose your:

  • Cover letter
  • CV
  • Last two school reports
  • Internship reports, if applicable

Click here to search current openings and apply online.

We look forward to receiving your application and wish you the best of luck!


For which courses of study is the Dual Study Program offered?

We offer the Dual Study Program for the following study courses:

  • Bachelor of Arts in Management in Commerce
  • Bachelor of Arts in Financial Services
  • Bachelor of Arts in Taxes and Auditing
  • Bachelor of Science in Business Information Systems

Where does the Dual Study Program take place?

Theoretical stages

Baden-Wuerttemberg Cooperative State University (DHBW) in Stuttgart

  • Bachelor of Arts in Management in Commerce
  • Bachelor of Arts in Financial Services
  • Bachelor of Arts in Taxes and Auditing
  • Bachelor of Science in Business Information Systems

The theoretical stages can only be completed in cooperation with the DHBW in Stuttgart. Other partners are not possible.

Practical stages

The practical stages take place at the company headquarters of the adidas Group in Herzogenaurach, Germany.

How long does the Dual Study Program last?

The Dual Study Program lasts three years.

What school-leaving qualifications do I need for the Dual Study Program?

For the Dual Study Program, we require a general or subject-specific university entrance diploma.

What other prerequisites are there in addition to the relevant school-leaving qualification for the Dual Study Program?

As well as good academic achievements, you should be able to demonstrate involvement in extracurricular activities and a very good knowledge of English. Enthusiasm for sport, fashion, and lifestyle represent additional important requirements.

How important is my grade average?

Grades alone are not the decisive criteria for us in the taking on dual study students. The overall profile is important to us, including what you do outside school (e.g. work placements, part-time jobs, social engagement, membership of associations, etc.).

How is the Dual Study Program at the adidas Group paid?

The pay for the Dual Study Program is above average. The salary increases incrementally for each year of the dual study program.

What are the standard working hours (hours per week)?

The working hours are 39 hours per week.

How much holiday will I have?

Your holiday entitlement is 28 days per year. This has to be taken during the practical stages.

Who is responsible for me during the Dual Study Program?

During the entire Dual Study Program, you are looked after by the Human Resources department. In addition, during the practical stage, a member of staff from the relevant department is appointed to support you.

How often do people change departments during the Dual Study Program?

According to the study plan, you become familiar with a different department in each practical stage.

Is it possible to go abroad during the Dual Study Program?

It is possible to spend time abroad during one practical phase.

Where can I do my assignment/semester abroad?

You have the possibility to go to one of our adidas locations in Europe.

What are the chances of being permanently employed after the training period?

The contract for the Dual Study Program is for a fixed term of three years. However, it is our aim to take on all dual study students at the end, providing they have performed well during the Dual Study Program (both in their studies and in the company).

What further training opportunities are there after graduating successfully?

We are happy to support our former dual study students in pursuing a Masters degree alongside their career once they have some initial experience in their permanent position.

Your application

How and where can I apply?

Places on the Dual Study Program are advertised annually in April on the career pages of the adidas Group website. We only accept applications made online via the portal. We don't accept applications send by post or email. You can either submit your application in English or in German.

Important: We recruit one year in advance!

Can I apply speculatively or only for openings posted?

All positions that we have are posted online. We do not have any other vacancies to fill. It is therefore not possible to make a speculative application.

What should my application include?

Your application consists of a cover letter, your CV, and your current school report. If you have them, please also include work experience references/confirmation.

What information should I include in my cover letter?

In your cover letter, you should answer three questions:

  1. Why you?
  2. Why the adidas Group?
  3. Why the Dual Study Program?

How many pages should a cover letter contain?

Use one page to convince us about yourself.

When will I receive a reply to my application?

The first response you receive will be a confirmation of receipt as soon as we have received your application documents. We begin the final selection once the application deadline has passed.

To whom should I address my application?

  • adidas AG
  • HR Talent Acquisition

Please begin your cover letter with "Dear Sir/Madam."

How will I know whether I have successfully submitted my application?

When your application has been submitted successfully, you automatically receive an acknowledgement of receipt confirming that you have submitted your application successfully.

When will I hear back regarding my application?

We start the selection process once the application deadline, mentioned in the job posting has passed. All candidates have the same chances no matter, if you have applied in April already or at the end of the application period.

Can I apply for several openings at the same time?

You may apply for up to two openings, but a common thread should be identifiable.

Approximately how many dual study students are taken on each year?

The number of positions is dependent on the quality of the applicants.

Will I be offered help to find accommodation if I come from a long distance away?

We will be happy to help you find accommodation.

The interview process

What is the format of a standard interview for the Dual Study Program at the adidas Group?

In the video or telephone interview, we would like to get to know you better and to learn more about you and your motivation for applying.

Approximately how long does the interview last?

The interview lasts from 10 to 15 minutes.

How many people take part in the interview?

The interview is between you and the relevant member of staff from the Human Resources department.

How should I prepare?

You should be familiar with your application documents and have done some research in advance about the adidas Group and the position for which you are applying.

Is there a part in English?

Part of the interview is conducted in English.

When will I receive a reply about the interview?

You will hear from us as soon as we have interviewed all the potential candidates, usually within one to two weeks after the interview.

If I am not successful, will I receive feedback?

You will receive a reply from us whatever the outcome. Please understand that we are unable to provide individual feedback.

After a successful video or telephone interview, is there another interview in person?

We will invite you to a one-day recruitment experience at our company headquarters in Herzogenaurach.

What happens if I am not in Germany when the recruitment day takes place?

The recruitment day takes place at our global headquarter in Herzogenaurach. Physical attendance is compulsory.

Are travel costs reimbursed?

The travelling expenses, within Germany, are met by the adidas Group.

What is the dress code?

We do not specify any particular dress code. It is important to us that you feel comfortable!

How long does the recruitment day last?

You should allow for one full day. If you are fortunate enough to be invited you will receive further information nearer the time.

What can I expect at the recruitment day?

You will be invited for a face-to-face interview the adidas Group headquarters, where you will get the opportunity to present yourself to a selected group of our employees.

How should I prepare?

Before the recruitment day, you should find out about the adidas Group, and you should be able to convince us that you are the right candidate for the Dual Study Program at the adidas Group.

How can I contact you if I have any questions that are not answered here?

Via e-mail at: